Training Classes

Email Marketing 101 with Constant Contact

Program Schedule

Module 1: Power of Email Marketing: Tuesday, March 2 at 1 pm Pacific/4 pm Eastern
Module 2: Getting Started with Your Account: Tuesday, March 9 at 1 pm Pacific/4 pm Eastern
Module 3: Create a Newsletter: Tuesday, March 16 at 1 pm Pacific/4 pm Eastern
Module 4: Promote Yourself: Tuesday, March 23 at 1 pm Pacific/4 pm Eastern

Register now!

Cost
Four Classes $99
Individual Classes $27
Returning Students $72 for 3

Program Choices

4-Part Program $99.00 Power of Email Marketing $27.00 Getting Started with Your Account $27.00 Create a Newsletter $27.00 Promote Yourself $27.00 Returning Student- 3 Classes $72.00

Program Description

Are you looking for new ways to bring in more clients and earn more money?
Do you want to blow your clients out of the water with a new newsletter design?
Are you thinking about doing a newsletter for your own business?

Knowing you want to do something different is the first step. I’ve spent years learning about email marketing and using it with my clients. As an expert on creating email campaigns using Constant Contact, I am well equipped to teach you how to get started using Constant Contact to create a big business look on a small business budget.

During this downtime in the economy, marketing is the one area of your business that you should expand on rather than retreat from. You want to maintain your presence with your customers and clients without spending a lot of money to do it. This class is perfect for you if you want to:

• learn a new skill and keep up with the times
• stay top of mind without breaking the bank
• be seen as an expert

This program will teach you the following:

• what is email marketing and why you should use it
• what makes a good subject line
• how to build your list
• how often you should send emails
• how to design using best practices and tips
• how to find content
• and MORE

At the end of the four-module course you will be able to:

• add email marketing to your list of services
• design a newsletter or promotion
• analyze reports and use results to strategize with your client

Module 1: Power of Email Marketing

A one-hour webinar that gives you an overview of email marketing and how it can help drive your business success. You’ll discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

• You’ll learn the latest best practices and proven strategies to:
• start and build a strong permission-based customer list
• get your audience to open, read and act on your email
• use your past results to sharpen your email marketing program as you go along
• use with any email marketing provider, though we’ll focus on Constant Contact

Module 2: Getting Started in your Account

A one-hour webinar that will walk you step-by-step through the account set up process within Constant Contact.  During our time together, you will learn to:

• Set up an account
  - adding logo image for headers
  - personalizing signature blocks and footers
  - creating sign-up blocks for websites
  - customizing contact mails
  - verifying email addresses
  - setting up message headers
  - scheduling account reports

• Manage your image library
  - creating folders
  - uploading images

• Manage your contacts
  - creating lists
  - uploading contacts
  - merging lists
  - searching for contacts

Module 3: Create a Newsletter

A one-hour webinar that walks you step-by-step through the creation process with Constant Contact.  During our time together, you will learn to:

• Create an email
  - choosing templates
  - setting up email message headers
  - designing email layout: inserting graphics and links, changing fonts and colors
  - previewing finished look

• Schedule campaigns
• Analyze reports

Module 4: Promote Yourself

A one-hour webinar that introduces you to other features within Constant Contact that help you pull your email marketing campaigns into your overall marketing plan. During our time together, you will learn to:

• Set up a marketing plan
• Create a schedule
  - determining how often to send
  - staying on track

• Use the Archive feature
  - setting up archive
  - creating archive button for websites
  - using archive with social media

• Use the Survey feature
  - picking a template
  - using surveys to improve email campaigns
  - using live polls to drive traffic to your website

Sign up for our Monthly Email Newsletter For Email Marketing you can trust

Join Us for Email Marketing 101 - Getting Started with Constant Contact
A four-part webinar program starting on Tuesday, March 2nd at 1pm PT/ 4pm ET

Click Here for more information.